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Instruments • Re: Sad state of Native Instruments

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I think it's pretty hard to design interesting and new synthesizers from the ground up. There is already soooo much. Which is one of the reasons they milk the masses with their ridiculous play series instruments. To me NI is your typical neolibral, soulless profit focused corporation.
The 'Play' series is not primarily for synth experts. It's meant to provide quick and easy combinations of a collection of sounds, that almost anyone can use. There are hobbyists and creatives to whom those sounds are wonderful, who greatly enjoy the limited creativity possible. Then when someone has a larger Play Series collection, it's no longer such a limited a range. Some of those non-experts will go on to choose one of the Komplete packages. Simple marketing.
Cheers

Statistics: Posted by glokraw — Thu Dec 28, 2023 4:07 am



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